D igital marketing is one of the leading and rising industries because of its few clicks away global reach. Whether a B2B or B2C industry, the right marketing objectives along with a strong foundation in strategy will help you reach the audience that you wish to target. In today’s world, almost every sector makes use of digital marketing based on the type of industry, product or service. There are several approaches a digital marketer would take based on the type of industry, the audience and the business goal. Below mentioned are a few platforms which a digital marketer might consider based on the business requirements and the purpose he/she chooses to approach: Social Media Marketing: · Online media marketing in simple terms means to make effective use of social media platforms such as Facebook, Twitter, Instagram, TikTok, Pinterest, amongst others. This is done in order to achieve better engagement, website traffic, post reach, and post shares.