Digital Marketing Platforms

Digital marketing is one of the leading and rising industries because of its few clicks away global reach. Whether a B2B or B2C industry, the right marketing objectives along with a strong foundation in strategy will help you reach the audience that you wish to target.

In today’s world, almost every sector makes use of digital marketing based on the type of industry, product or service. There are several approaches a digital marketer would take based on the type of industry, the audience and the business goal. 

Below mentioned are a few platforms which a digital marketer might consider based on the business requirements and the purpose he/she chooses to approach:

1. Social Media Marketing: 

·         Online media marketing in simple terms means to make effective use of social media platforms such as Facebook, Twitter, Instagram, TikTok, Pinterest, amongst others. This is done in order to achieve better engagement, website traffic, post reach, and post shares.

·         The audience will recognize you by the type of content you put across the web, the communication, creative visuals, and the consistency of communicating your brand, etc. So, it is important to have a pattern and structure to your social media marketing plan. This platform is considered for brand building, whilst you build a relationship with your audience.

·         You can build the right audience for your brand with different metrics that define success, such as page followers, comments, sharing, etc so that your industry or domain audience gets to better know your brand. 

Social media marketing is so much more than just page likes and garnering followers. There is a science behind it and the more you try your hand in social media, the more experienced you get.

2.      Organic Marketing - Search Engine Optimization: 

• This is an organic form of marketing (not paid advertising) which helps you gain better website traffic and keyword rankings for the type of keywords you have selected to perform your search engine optimization (SEO).  

• SEO is divided into two parts: On-page SEO and Off-page SEO. On-page SEO is performed on the website to optimize it in terms of content, keywords selected, tags, etc. Whereas Off-page SEO means submitting your website on different portals and platforms to gain website traffic and improve rankings.

• SEO is a continuous and long-term process but if performed consistently with sound knowledge and understanding of the google algorithms, its operations will deliver quality results. 

3.      Paid Advertising – SEM/ PPC: 

• This means to run your brand’s advertising on platforms such as Facebook, Google, Instagram, and other platforms to drive quality leads, engagement, page likes, website visits, etc. based on your marketing. 

 

• For running paid ads, one must first define the advertising goal and the budget allotted. There are many courses for digital marketing online which teach you right from the basics to advanced levels about how to run paid ads online.    

Be it a start-up or an established business, every brand requires digital marketing to promote their products/services online. Digital marketing gives you the benefit of reaching your target audience with a cost which is not as expensive as offline advertising.

In addition to this, you can also measure the goal of your online marketing (digital marketing) campaigns in terms of exact numbers which is not possible in offline (traditional marketing). There are many free digital marketing courses with certificates which you can easily select from the web and choose your ideal course online.