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Emerging trends in animation you should know about


Animation is a multipurpose art that has spread throughout so many industries. It’s captivating art of storytelling has the ability to keep all of us hooked. However, over time, the styles of 2D and 3D animation have become somewhat repetitive. So, animators have felt the need to improvise and add new styles to give their creations a fresher and newer look. It may even be a resurgence of an old trend being brought back in fashion.

Many new trends have emerged in animation that are taking over modern animation. Here are some of the latest and most popular animation trends that you should know about.

3D animation takes inspiration from Retro and Vintage styles

3D animators, in an attempt to try something new and fresh, have taken inspiration from art styles of the past. One of the more popular retro trends in 3D animation follows the style of artist Gouache; a water-based painting technique involving heavy use of colour layers and dry brushing. 

Another trend that is resurfacing is retrofuturism. This is a technique that uses sci-fi aesthetics like those that people in the 70s and 80s thought the future would look like. The use of lush lighting and other digital elements that are pixelated create both a sci-fi and a retro atmosphere. If you want to better understand these new trends you could have a look at some 3D animation courses online that can give you a deeper explanation of these techniques. 

High contrast animation

This has been a rising trend for quite a few years now. Some of the top companies in the world like Disney, Cartoon Network and Nike have been using this new style of animation. As the name suggests, this style is characterized by the use of highly vibrant, and contrasting colours. These rich colour schemes, combined with an angular design result in an animation that is hard to look away from.
Hyper- Surreal animation
Hyper-surrealism is an animation style that relies on a combination of realistic elements and fantastical imagery. These elements are used to create worlds that are dreamlike. This trend makes full use of CGI or computer-generated imagery. 

An example of such animation can be seen in a Honda ad titled “The dreamer”. In this ad, the viewer can see a car, the realistic element, journeying down surreal yet fantastic locations. 

2D animation making a comeback in Marketing

With the rise of 3D animation, 2D had slowly begun to fade int oblivion. For industries like films and video games, 3D animation seemed like the better option and so began the slow decline of 2D animation. However, one drawback of 3D animation is that it requires a lot of time and ican be quite expensive.

In recent years, with the increase in the number of people using the internet, whether on computers or on smart phones and other smart devices, companies are looking for cost-effective ways to market their brand on the internet. 

Being able to quickly create something attractive yet simple is the need of the hour. Using 2D animation has proven to be a good solution. Thus, companies have started creating 2D animation videos that are attention-grabbing yet simple and are neither time-consuming nor costly. This is a good time for anyone to learn 2d animation online and start a career in the marketing sector.
There are always new trends in any field and it is good to keep up with them.
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